Online dating industry growth 2016
Overall, 15% of Americans have used an online dating site or app, up from 11% in 2013.
At that time, the bubbly market was just beginning to explode, and it was friendlier to small new entrants.
This is due to the way he believes the company has been systematically and sensibly acquiring dating brands. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading.
He enjoys a variety of sports and has a further passion for film and music.
In the days leading up to Valentine's Day, Ok Cupid, which is also part of Match Group (MTCH), sees a 15% increase in new sign-ups."I think the market is more difficult now for small apps, because you need liquidity," she tells Yahoo Finance."It’s like a social network, you need to have people using it to get more people to use it.(It also owns Meetic, Twoo, Black People Meet, Pet People Meet, Little People Meet, and the list goes on; there are 50 sites in its vast portfolio.) IAC, through Match Group, has long been the acquisitive king of the online-dating business.Sam Yagan, who co-founded Ok Cupid and sold it to IAC in 2011, described this to Fortune in no uncertain terms in 2013: If you want to create a new online-dating platform, he said, "You’re going to launch, you’re going to get some success, and I’m going to buy you for cheap because you don’t have another bidder."" data-reactid="19"In 2015, the march of new dating apps slowed to a crawl.