Online dating target market
The percentage of people finding love online increases every year as people around the world become increasingly connected to technology and turn to the internet to find love and friendship.
Our aim is to help you tap into the dating market by providing a complete online dating system to make you money online.
That acquisition is reflective of Match's overall strategy, Kelley says, of buying out competitors before they reach meaningful scale that could potentially eat into Match's user base.
"As far as other competition is concerned, we expect Match to continue acquiring assets it views as either a threat or additive to its already well-run brands," Kelley wrote.
One-in-five online daters have asked someone else to help them with their profile.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
There is no better time than to start your online dating business than today.
A recent survey from the Fox network indicates that up to 35% of people now find their partner online.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.