Website updating technical content

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What are the other reasons it is important for your website to update frequently with fresh content?For instance, if you run an insurance quote website and update four to five times a week with new articles, you can focus each article on a different aspect of insurance, such as “automobile liability insurance” or “universal life insurance.” Each time you add a new article, you incorporate valuable keywords that help a search engine recognize your website as a place searchers can visit for their specific insurance needs.Now, you have to remember that with the algorithm updates, Google does not base a ton of weight on how many keywords your website has.Search engines use web crawlers (a.k.a robots, bots, or “Googlebots”), which are simply high-tech programs that scan the internet for websites.The web crawler “indexes” a site based upon a number of algorithmic factors determined by the search engine company.

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